Freelance Marketing, Social Media Management, & Graphic Design
Custom Mountain Bikes Created on the Front Range of Colorado
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The Work
Freelance graphic designer, marketing and social media manager for a small local operation building custom hardtail carbon-frame race mountain bikes.
Applied Skills
logo design, brand voice & brand identity development, social media management, website design, event management, product photography, action photography & videography, photo retouching
Logo & Branding
the owner wanted to build a custom brand that encapsulates his experience of adventure and community as a Colorado cyclist of many years. Branding is based on the pioneer spirit of the front range, capturing both intrepidness and close-knit local community, with a twist of F-1 Racing and Rock ‘n Roll. A bright gold calls to mind the Colorado gold rush, while a pop of cherry red gives the brand a sleek and sporty feel.
Key Brand Line: Podium Performance for Privateers
a type logo imparts a sense of motion, the curve of both the “a” and the “v” feel as though a bike tire has just sped past. this is the most used logo for the brand
a secondary logo option was digitally drawn & rendered to further emphasize the local pioneer spirit. this works well on wearable merchandise and stickers
additional branding appears on the bikes themselves, furthering key brand messaging and lending a custom touch
Website Design
skeleton web presence created in 2020, and full website redesign in 2023 utilizing the Squarespace platform. Project included:
generation of a full hero video (including videography)
full web copy keeping with brand identity and optimized for SEO
product photography, both still and action shots
e-commerce setup
social media integration
events calendar and local partner callouts
Events & Social Media
management of in-person events and social media presence, to include
event coordination and promotion on social media
maintenance of socials posting schedule, including running ads
large-scale event graphics: 10x10 pop-up booth design
photography, videography, and editing for use across all platforms
graphic design for social media posting
